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Up from Down Under: VIX Verify Chooses Atlanta’s Transaction Alley for Americas Headquarters

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Australian identity verification specialist VIX Verify is making Atlanta, Georgia the site of its headquarters in the Americas. Vix Verify will join more than 75 other fintech firms in Atlanta’s Transaction Alley, home of fellow Finovate and FinDEVr alums like ProfitStars, Idology, TSYS, Kabbage, Q2, FIS, Fiserv, Acculynk, Cardlytics, and Bluefin Payments.

VIX Verify General Manager Marco Piovesan had this in mind in explaining how Atlanta became the company’s choice. In addition to crediting Transaction Alley’s “concentration of successful payment processing, credit bureau and data companies,” themselves, Piovesan also praised the “collaborative community, talent, economic vibrancy and ‘let’s do it’ attitude.” This last point is interesting insofar as Atlanta’s booming fintech industry (more than 30,000 workers in more than 90 fintechs generating $30 billion in revenue) is increasingly a mix of traditional payment processors and fintech newcomers, including companies like VIX Verify.


Pictured: Product Manager Samantha Gilbert during her presentation “Global Identity Verification: Made Easy with greenID” at FinDEVr New York 2016.

VIX Verify provides financial institutions, payment processors and other companies with a multi-channel identify verification platform, greenID. The platform leverages biometrics, data, and device location to give businesses the ability to onboard new customers in a compliant, transparent, and accountable way. The flexibility of the platform allows users in different regulatory environments to customize the identity verification solutions they deploy. “Our solution will help billions of people around the world to economically benefit by participating in financial ecosystems as easily as possible, while reducing the risks for financial institutions,” Piovesan explained.

During the company’s FinDEVr New York 2016 presentation earlier this year, Product Manager Samantha Gilbert discussed how global identity verification is becoming a more integral part of doing business for many companies, yet remains a very complicated area. The difficulty of accessing government data sources – or of even knowing which data may need to be collected in a given area – can be major challenges, to say nothing of regulatory regimes that require fairly explicit consent. “When you start moving our of your home entry, the number of data sources and things you add can very quickly become an integration and maintenance overhead nightmare,” she said.


Pictured: Jennifer Hughes (Business Development, North America) demonstrating greenID at FinovateSpring 2016.

Speaking in San Jose a few months later, the company’s Business Development specialist elaborated on this theme. “In many part of Asia, the requirements for KYC verification requires face to face interaction,” she said. “That means that a consumer cannot completely sign up for a new financial product or service through a digital channel without at some point having going into that institution to show their face.” The result, in cooperation with local officials in Asian countries, was VIX Verify’s model onboarding prototype, which was demoed at FinovateSpring this May.

Founded in 2006 and headquartered in Sydney, Australia, VIX Verify has more than 300 clients around the world, reaching more than three billion consumers in more than 50 countries. The company demoed its technology at FinDEVr New York 2016 in a presentation, “Global Identity Verification, Made Easy with greenID.” VIX Verify made its Finovate debut in May, demoing its identity verification platform at FinovateSpring.

Before your weekend gets underway, be sure to pick up your ticket to FinDEVr Silicon Valley 2016, October 18 & 19.  Take advantage of big pre-sales savings and reserve your spot by Friday, May 27 to save $400 off the ticket price.