TokBox, a Telefonica company, develops and operates OpenTok Live Video, a global cloud platform for embedding live video, voice, messaging and screen sharing into websites and mobile applications. OpenTok is a high-scale, API-driven communications platform as a service (CPaaS) that gives developers the creative freedom to build rich, personalized communications experiences, from one-to-one interactions to multi-party video chat to interactive broadcasts to huge audiences.
TokBox is trusted by leading organizations focused on new customer experiences, including Royal Bank of Scotland, Esurance, Livewire, unblu, Fox Sports, Major League Baseball, Double Robotics and innovative emerging companies across social, entertainment and gaming markets. For more information, tokbox.com.
Also see the FinDEVr article at TheStreet.com titled “When Banks Develop Snapchat Envy, This Firm Is Ready to Help.”
Social Banking: More Customer Experiences at Less Cost
Web and mobile banking has been established for well over a decade. New fully automated bank branches with video interactions and no local staff are already appearing. Millennials today laugh at anyone not conducting all their financial transactions, from moving money to depositing checks, in their bedroom on their phone. So, what will the future bring? Over three billion people around the world today expect one-click global video/voice communications from the palm of their hand. More and more people perform financial transactions inside social chat applications. Rich social and visual experiences are growing exponentially. This session explores the challenges of banking in the social age and asks whether a dramatic increase in live customer experiences can be delivered at lower cost?
What You’ll Learn
- Financial Services organizations must develop a framework for looking at the impact of the global explosion of social media and live video experiences on consumer banking expectations.
- Virtual banking can lower costs using live video and online messaging to separate customers and their financial advisors across space and time, providing this targets and optimizes customer workflows.
- The open availability of communications platform as a service (CPaaS) makes it easy to quickly build and deploy new video and social experiences, experiment, and then scale them massively.
Puneet Shetty, Product Management
Puneet plays a product leadership role defining the capabilities and direction of the OpenTok Live Video cloud platform, enabling global mobile and web developers to create richer user experiences. Puneet previously worked at Telefónica, BT and Cisco, has an MS in EE from USC and an MBA from IE Madrid.