FinDEVr NY 2017 / GoodData

Presenter Profile

GoodData enables large financial services corporations to design and deliver actionable analytics to their business users at the point-of-work across branch locations, partner networks and merchants, helping them increase sales and performance across all locations, accelerate the expansion of each customer’s portfolio and maximize operating margins. GoodData helps financial organizations to digitally disrupt their business to increase profitability in an increasingly competitive and commoditized market. GoodData’s scalable end-to-end platform is designed to seamlessly integrate in financial customers’ existing systems and applications and dramatically enhance and automate decision making processes for their business users. GoodData is headquartered in San Francisco and backed by Andreessen Horowitz, General Catalyst Partners, and others.


Turning Data Into Profit and Accelerating Digital Transformation

GoodData will demonstrate how to leverage the tremendous amount of latent data that financial services organizations have and turn it into actionable insights delivered to thousands of business users at their point-of-work, helping them improve the quality, efficiency, and profitability of each decision they make every business day of the year. Specifically, we’ll look at how to embed machine learning augmented insights of your business users’ transactional systems, ensuring that they have the best guidance available in the context of where they work.

At the end of the year, these better daily business decisions will result in significant growth, customer satisfaction, and competitive differentiation.

What You’ll Learn

  • Boost profits and productivity by augmenting and automating millions of discrete decisions.
  • ‘Radical personalization’ is now the expectation for consumer touchpoints; business users should expect the same when interacting with analytics.
  • Data enrichment is a precondition for better models.


Bill Creekbaum, VP, Product | @wcreekba |

As VP of Product at GoodData, Bill is focused on delivering market leading analytics products and services that help customers drive their overall business network performance. Bill has been in product management and product marketing for nearly 20 years and for the past 10 has been focused on successfully delivering SaaS and Cloud Applications.

Grant Salisbury, Head of Sales Engineering | 415.200.0186

As Head of Sales Engineering, Grant helps global companies create collaborative data products and smart business applications that drive innovation across their business ecosystems. Formerly an executive at a multi-national NGO leading post-conflict reconstruction programs, Grant has extensive experience launching, scaling and running data-driven, global projects.

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