FinDEVr NY 2016 / Mobeam

Presenter Profile

Mobeam is a global leader in mobile enabling technology. Mobeam technology allows laser scanners to read 1D barcodes from mobile devices, using patented technology that sends pulses of light or audio pulses to the sensor in scanners mimicking the black-and-white sequencing of standard barcodes.

Mobeam is currently preloaded on more than 350 million mobile devices and enables retailers, CPGs and other companies to uniquely engage with consumers while increasing revenue opportunities.

Presentation

Completing the Mobile Wallet

Ever since the first UPC barcode printed on a pack of chewing gum was scanned at a supermarket checkout, trillions of barcodes have been printed on loyalty cards, gift cards, coupons, tickets and other everyday items.

Mobile wallet applications have tried to eliminate the need to carry physical cards & coupons by displaying the barcode on the screen. However, laser scanners found at most retail terminals are unable to scan the barcode off the screen, resulting in a frustrating experience.

Mobeam’s unique “beaming” technology enables smartphones to present barcodes to any scanner, making mobile wallets capable of replacing plastic and paper.

What You’ll Learn

  • The importance of being able to present barcodes on a mobile phone and having any scanner read them.
  • How Mobeam’s technology can ensure that barcodes can be presented to any scanner, even without actually displaying them on the screen!
  • How app developers can leverage Mobeam’s technology to present barcodes that can read by virtually any barcode scanner.

Presenter

Venky Raju, Head of Technology
linkedin.com/in/venkyraju  |  vraju@mobeam.com


More Videos: FinDEVr NY 2016