FinDEVr SF 2015 / Braintree

Presenter Profile

As the Braintree_PayPal developer and startup relations team, Braintree_dev works directly in the field to educate and support the community about the Braintree and PayPal APIs and SDKs. With unique programs including BattleHack, Startup Blueprint and Start Tank, Braintree_dev engages with the community to mentor, support and enable seamless commerce experiences through easy integrations around the globe.


Make me pay you! – Increasing Checkout Conversion

Don’t you just wish you can talk to your users ask them to “Show you the money!!” Sometimes your users just want to give you the money but we make it so difficult for them. Increasing check-out conversion, part art, part science, part design, part engineering. I’ll talk through simple design patterns, like making sure you have a way for users to give feedback to engineering libraries (cool libraries that help you take a photo of a credit card instead of entering it’s info). By the end of this talk, I hope you will have found some interesting ways for your users to give you more money.

What You’ll Learn

  • Design patterns, tools, tips, tricks and other developer resources you can use to build a great checkout experience.
  • Case studies on companies that made changes to their checkout flow that resulted in increase customer revenue.
  • Examples of great checkout experiences and some not so great checkout experiences that we can learn from.


Justin Woo, Developer Advocate | @jzwoo | | 408-376-7400

Justin Woo is a Developer Advocate at Braintree / PayPal and has been programming ever since he got his first IBM XT running DOS. He loves writing mobile applications (especially hybrid-HTML5 applications) and wishes everything could be done in LISP.

More Videos: FinDEVr SF 2015