FinDEVr SF 2014 / Xero

Presenter Profile

Xero is a beautiful, easy-to-use online accounting software for small businesses and their advisors. The company has over 300,000 paying customers in more than 100 countries around the world. Xero ranks No. 1 by Forbes as the World’s Most Innovative Growth Company.


Building an API-Driven Ecosystem for Small Business
Small business is at the heart of every economy. Simple efficiency gains, like eliminating data entry or getting paid twice as fast, can make or break a business. At Xero we’ve created an open, extensible platform upon which hundreds of developers have created tools and joined our mission to make small businesses all over the world succeed.


Building an API driven Ecosystem for Small Business
In this session, hear how Xero has successfully grown its marketplace to over 300 integrated applications, structured our developer partner program, and built our open API as well as the key lessons we’ve learned along the way.

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