FinDEVr SF 2014 / OnDeck

Presenter Profile

Launched in 2007, OnDeck uses data aggregation and electronic payment technology to evaluate the financial health of small and medium sized businesses to efficiently deliver capital to a market underserved by banks. Its proprietary technology – the OnDeck Score™ – enables small businesses to obtain affordable loans with a fraction of the time and effort that it takes through traditional channels. OnDeck’s credit models look deeper into the health of businesses, focusing on overall business performance, rather than the owner’s personal credit history. As a leading direct lender of small business loans, OnDeck has deployed more than $1 billion in capital nationwide.


OnDeck Lending API’s – Frictionless, Extensible, Powerful
The OnDeck Score evaluates thousands of data points – from cash flow to public records to social data – to more accurately and efficiently assess business health and deliver capital in as fast as 24 hours.

Pamela Rice, OnDeck’s SVP of Technology, is discussing how the OnDeck platform provides a critically needed mechanism for financial institutions and other business service providers to efficiently reach the Main Street small business market.

The company has several APIs, which provide powerful, fully integrated lending capabilities to third party partners, thus allowing for instant pre-qualifications, pre-approvals and loan applications. Through a coding and product demo, Pamela demonstrates how both developers and non-developers can interact with OnDeck’s APIs in a UI sandbox and how to utilize our Salesforce app for frictionless plug-and-play integration.

Presenter Bio

Pamela Rice is the Senior Vice President of Technology at OnDeck, bringing extensive experience building innovative, scalable lending solutions. An engineer who built many of the original Bill Me Later credit systems, Pamela’s approach to financial technology leadership combines developing innovative solutions on scalable processes with building high performing teams. Most recently the leader of Global Credit Technology for PayPal, Pamela advanced PayPal’s credit platforms across multi-channel, multi-market products and delivered the first EU PayPal credit product. Pamela is a leader with a proven track record transitioning start-up systems to full-scale enterprises and an enthusiasm for innovation excellence in both human performance and technology systems. She co-founded eBay Women in Technology (eWIT) in Maryland and is a contributing member of Grace Hopper Celebrations of Women in Computing. Pamela holds a bachelor’s degree from the University of Hawaii, a master’s degree in information systems from Johns Hopkins and an Executive MBA from Loyola University.

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