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SimplyTapp Launches New Payments and E-Commerce App, Gane

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Gane, the new mobile app from SimplyTapp that integrates shopping, payments, and money transfers is now available in the U.S. As part of the launch – and to encourage people to try the technology – SimplyTapp has partnered with Product Hunt to give users $10 to spend anywhere Apple/Android Tap & Pay is accepted.

Writing in a discussion board at Product Hunt, SimplyTapp Creative Director Seth Louey called Gane an “easy, secure, and private way to shop, save, pay and transfer that’s fast and convenient.” Available on both iOS and Android, Gane can be used at more than two million retail locations worldwide, and works with hundreds of Apple Pay-enabled apps and websites. The company says users of its app save an average of $44.37 a month.


Pictured: SimplyTapp CEO and co-founder Doug Yeager during his presentation on Host Card Emulation (HCE) at FinDEVr Silicon Valley 2014 in San Francisco.

With Gane, SimplyTapp brings its “tap-to-pay” technology to iOS devices as well as Android, enabling mobile users to make payments and redeem rewards with a single transaction. Users can load up to $200 per day to their Gane accounts using their linked debit card or credit card (free for debit, 3% service fee for credit), and there is no limit on the number of withdrawals. Because money transfer recipients must have the Gane app installed in order to access funds, transfers to people without Gane come with a prompt to download the app. We discussed Gane as part of our look at AI in fintech last fall.

Founded in 2011 and headquartered in Austin, Texas, SimplyTapp specializes in using host card emulation (HCE) to enable mobile devices to make “proximity payments.” Doug Yeager discussed HCE technology during his presentation at the inaugural FinDEVr Silicon Valley 2014. HuffPo featured the company – along with fellow Finovate alum Kontomatik – in roundup of the five most useful APIs in the financial world back in March. SimplyTapp has raised more than $10 million in funding, and includes BlueSky Capital and LightSpeed Ventures among its investors.