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Spain’s Launches Platform4Equity Initiative To Barter Services for Shares

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With Platform4Equity, certification and consulting specialist has unveiled an innovative way to partner with fintech startups: offer its services in exchange for shares in the company.

Sisco Sapena, founder and CEO of presented the initiative during the Fintech Unconference in Madrid this month. The initiative seeks to boost international range, as well as the expand the breadth of its research and development.


Pictured (left to right): CTO Jordi Ramon and R&D Technician Daniel Parada demonstrating’s registered e-communications technology at FinDEVr San Francisco 2015.

Platform4Equity is modeled after MediaforEquity, where advertising agencies provide ad space to startups in exchange for equity shares.  The strategy is especially popular in Europe, where startups like the online shoe retailer, Zalando, have earned 85 million euros in TV ads through this process.

Founded in 1995, and headquartered in Lleida in Spain’s Catalonia region, is a telecommunications company that certifies electronics communications like e-mail and SMS, as well as providing authentication and e-signature solutions and services. As a trusted third party,’s certified e-communications are legally binding and can be used as documentary evidence.

Recently making fintech headlines, brought on Pedro Antonio Vega to help with the company’s expansion into Latin America earlier this month. In December, the company unveiled its HolaText platform, which enables businesses to build and run their own SMS-based marketing campaigns. presented its registered electronic communications technology at FinDEVr San Francisco 2015.

FinDEVr New York 2016 comes to Manhattan, May 29 and 30, for two days of dev-friendly, suit-agnostic demos and presentations from some of fintech’s best builders and most innovative engineers. Visit our registration page today and save your spot.