Prepaid product company InComm added to its catalogue of digital gift card offerings this week by launching digital open-loop Visa prepaid cards. The digital products are available as gift or reward cards that can be redeemed at any U.S.-based ecommerce site that accepts Visa debit cards.
The Atlanta-based company’s CEO Mike Fletcher notes that the open-loop digital offerings enhance the customer experience by facilitating immediate online purchases.
InComm reports its digital closed-loop programs experience adoption rates between 40% and 60%. It expects to see similar results with the open-loop products.
At FinDEVr San Francisco 2014, InComm explained how developers can use its Cashtie API to digitize cash payments. At the same conference, Visa hosted workshops on integrating with Visa Checkout and ApplePay.