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GiftBit, Formerly Kiind, Raises Funds from Founder’s Co-op


GiftBit, which demoed at FinDEVr 2014 as Kiind and renamed itself in January 2015, has raised an undisclosed amount courtesy of an investment from Founder’s Co-op.

Announcing the investment at the Founders’ Co-op blog, Chris DeVore called GiftBit “a super-fun investment to be able to announce” and added that DeVore and his team had been interested  in investing in the company since it participated in the Techstars Seattle 2015 accelerator (which is run by Founders’ Co-op). “We knew we wanted to invest almost from the moment Giftbit arrived in (our) program.”


Pictured: Leif Baradoy, GiftBit CEO and founder, presenting “Making Gifting Easy” at FinDEVr 2014 in San Francisco.

Giftbit is a digital gift card platform that works both online and via an API to provide gift cards from a wide variety of retailers.  Manually select or import names and addresses of recipients, customize the reward or incentive with your own branding and messaging, and then schedule your cards for delivery. The Giftbit platform enables the sender to track e-mail delivery, as well as open and gift-claimed rates. Importantly, Giftbit “regifts” unused rewards and incentives, crediting the card sender’s account.

Since the company’s rebrand as Giftbit (“Giftbit better describes our service: digital gifts,” company CEO and founder Leif Baradoy wrote.), the company has been busy forging technology partnerships such as the deal last spring with Passenger, an online communication technology company. Giftbit’s Rewards Platform was integrated into Passenger’s FUEL Community Engine. GeekWire profiled Giftbit last October in its Startup Spotlight – the same month the company participated in Techstars Seattle Demo Day – and last December, the company was highlighted in Programmable Web’s Daily API RoundUp.

GiftBit is headquartered in the Pacific Northwest. As Kiind, the company presented its APIs that made gifting easy at FinDEVr 2014 in San Francisco.