FinDEVr APIntelligence

FinDEVrNY16-V2(wdate)We’re taking our FinDEVr developer showcase to New York on March 29 & 30, 2016. Register today.

Developer news:

The latest from FinDEVr San Francisco 2015 presenters:

  • Aerospike unveils version 3.7 of its NoSQL database.
  • Mitek to combine its Mobile Verify solution with fraud prevention and risk management technology from IdentityMind Global.
  • Wallaby’s Chrome 2.0 Provides Access To Credit Card Advice in the Browser.
  • Markit acquires systems integration technology from JP Morgan.

Alumni Updates:

  • VISA launches Consumer Transaction Controls for card-issuing FIs.

Stay current on daily news from the fintech developer community! Follow FinDEVr on Twitter.

FinDEVr Live: Wallaby Presents its APIs for Cards and Wallets

Wallaby_homepage_FinDEVr2015

walla.by | walla.by/blog | @wallabycard

Wallaby_FinDEVr2015_logoWallaby Financial helps consumers get the most out of their credit cards by optimizing usage based on individual preferences. Through our products, you can optimize your credit card usage for rewards, credit limit, statement due dates, linked bonuses, and other factors. Wallaby is available for your smartphone, your web browser, and your wearable devices.

APIs for Cards and Wallets
Paying isn’t just about getting a transaction complete. Wallaby’s unique API platform allows developers to build a variety of applications to make their payments smart and build engaging content about credit cards for users. With our APIs, you can build and maintain a complete wallet for your users. This enables you to create an engaging experience, collect additional data, reduce bad charges, and provide incremental discounts and values to your users. Non-transactional capabilities allow companies to build complete experiences with rich data and imagery around cards. With thousands of credit cards in the U.S., Wallaby can help you organize and use them right.

Key Takeaways:

  • Cards are complicated, but we’ve made it simple.
  • There’s a best card to use in every transaction.
  • You can save your users money without paying for the discount.

Presenters:

wallaby_findevr

Matthew Goldman, CEO & Founder
LinkedIn | @magoldman

Goldman is the founder and CEO of Wallaby Financial. He raised more than $2 million from venture capitalists, such as Founders Fund, prior to successfully selling Wallaby to Bankrate, Inc.

Todd Zino, CTO & Co-Founder
LinkedIn | @toddzino

Zino is the co-founder and CTO at Wallaby Financial. A big data and targeting expert, Zino has worked at Adobe, DemDex, and many startups across the U.S.

FinDEVr Live: Wallaby Presents its APIs for Cards and Wallets

Wallaby_homepage_FinDEVr2015

walla.by | walla.by/blog | @wallabycard

Wallaby_FinDEVr2015_logoWallaby Financial helps consumers get the most out of their credit cards by optimizing usage based on individual preferences. Through our products, you can optimize your credit card usage for rewards, credit limit, statement due dates, linked bonuses, and other factors. Wallaby is available for your smartphone, your web browser, and your wearable devices.

APIs for Cards and Wallets
Paying isn’t just about getting a transaction complete. Wallaby’s unique API platform allows developers to build a variety of applications to make their payments smart and build engaging content about credit cards for users. With our APIs, you can build and maintain a complete wallet for your users. This enables you to create an engaging experience, collect additional data, reduce bad charges, and provide incremental discounts and values to your users. Non-transactional capabilities allow companies to build complete experiences with rich data and imagery around cards. With thousands of credit cards in the U.S., Wallaby can help you organize and use them right.

Key Takeaways:

  • Cards are complicated, but we’ve made it simple.
  • There’s a best card to use in every transaction.
  • You can save your users money without paying for the discount.

Presenters:

wallaby_findevr

Matthew Goldman, CEO & Founder
LinkedIn | @magoldman

Goldman is the founder and CEO of Wallaby Financial. He raised more than $2 million from venture capitalists, such as Founders Fund, prior to successfully selling Wallaby to Bankrate, Inc.

Todd Zino, CTO & Co-Founder
LinkedIn | @toddzino

Zino is the co-founder and CTO at Wallaby Financial. A big data and targeting expert, Zino has worked at Adobe, DemDex, and many startups across the U.S.

FinDEVr Preview: Wallaby

FinDEVr2015LogoV2Date

FinDEVr Previews highlight the companies that will present their latest developer tools, platforms, and integrations at FinDEVr 2015 San Francisco on October 6 and 7.

Wallaby’s Wallet-as-a-Service and CardBase APIs enable any developer to bring rich contextual information about credit cards and their attributes to life in their apps. You can see images, understand rewards, fees, features, and more. Integrate the APIs to provide smart payment recommends in any checkout or financial process.

Wallaby_homepage_Sep2015new

Why it’s a must-see:
Wallaby has the nation’s leading credit card information database with more than 2,700 credit cards profiled and classified in an intelligent, structured manner across more than 100 attributes. Simply put, there is no other way to get this data and bring your user’s wallet to life in your app.


Check out more of today’s FinDEVr previews:

FinDEVr APIntelligence

FinDEVr2015LogoV2DateAre you building new financial technology? Be sure to register soon for the only event exclusively for fintech developers, FinDEVr 2015, Oct 6-7 in San Francisco.

Industry news:

  • Expensify launches new fintech investment fund.
  • Yodlee hosts webinar on how to build financial apps to meet evolving customer expectations.
  • The Full FinDEVr: A Look at the Final Line-Up for FinDEVr 2015 San Francisco.

The latest from upcoming FinDEVr 2015 presenters:

  • Wallaby Upgrades Credit Card Optimization Solution with Spend Monitor.
  • Backbase-powered Touch Bank goes live in Russia.
  • PayPal hires former United Airlines executive, John Rainey, as new CFO.
  • EVO Snap* to fast track EMV migration for Software Vendors and retailers; partners with Handpoint.
  • NerdWallet looks at Personal Capital in feature on how automation is disrupting investing.
  • BehavioSec mentioned as one “wild invention of the future” that the Pentagon is behind.
  • OnDeck rolls out mobile app for account management on-the-go.
  • PYMNTS looks at how PayPal’s Paydiant is powering Subway’s mobile payments app.

Alumni updates:

  • Market Visual integrates with Tradier’s API to enable investors to manage stock portfolios and trade on a single platform.
  • Tradier announces 75+ investor platforms and advisors now integrate with its API.
  • Let’s Talk Payments interviews PayStand CEO, Jeremy Almond.
  • In its latest podcast, Payments Views talks with HCE inventor and CEO of SimplyTapp, Doug Yeager.
  • Mobile Payments Today looks at InComm’s drive to bring open-loop prepaid to mobile wallets.
  • PayNearMe partners with The California Department of Child Support Services to offer a new payment option for cash-paying customers.

Stay up to date on daily developments by following FinDEVr on Twitter.

Wallaby Financial Launches Android Wear App

Thumbnail image for Thumbnail image for Wallaby_logo.jpg

How about real-time credit card recommendations right at your fingertips?

Or at least around your wrist – Wallaby Financial announced today that it is introducing Wallaby for Android Wear. Following on the heels of Wallaby’s deployment for Samsung Gear 2, today’s news further establishes Wallaby as a leader in bringing financial services apps to the wearable devices market.

WallabyHomepage
Matthew Goldman, Wallaby Founder and CEO, said that the emphasis on wearables is designed to help give consumers the information and services they want “in the context of their daily lives.” Goldman said, “each successive wearable device launch allows us to further enhance the capabilities we provide instantaneously and conveniently to our customers.”
Wallaby for Android Wear operates on a number of Android devices, including Moto 360 and LG G. The app is free for anyone with a Wallaby account and, when launched, uses geolocation and its own proprietary database of more than 2,000 credit card profiles to help users see and select the best credit card to use in a given transaction. 
Check out the app for yourself here.
AndroidWearHomepage
Wearable technology remains on the cusp of acceptance. Writing in Wednesday’s The New York Times Fashion & Style section, one author suggested referring to wearables not as “wearable tech” but “ugly tech.” At the same time, the Times feature notes the fact that companies like Apple are moving closer and closer to a potential wearable of its own (an “iWatch” for example) suggests that the field could be “on the precipice of change.”
After al, the author says, “if anyone can change the perception of wearables and ugliness, it’s definitely Apple.”
And it is also a definite that Apple won’t be alone. With the Android user base continuing to grow worldwide, opportunities for collaborations between hardware innovators (like Samsung) as well as software innovators (like Wallaby Financial) are likely to remain robust. One of the most interesting things about wearables is how they encourage innovation when it comes to inputs. For example, Wallaby for Android Wear features the ability to use voice commands for certain key functions – a key attribute given the form factor of many, if not most, wearable devices.
Wallaby was founded in 2011, and is headquartered in Pasadena, California. The company was last on the Finovate stage for FinovateSpring last year in San Francisco.

Wallaby for Samsung Gear 2 Brings Personal Finance to the Smartwatch

Thumbnail image for Thumbnail image for Wallaby_logo.jpg

With news of its Samsung Gear 2 deployment, has Wallaby become the Fitbit of personal finance?

This connection between physical health and financial health may not be as far-fetched as it seems. In my conversation with Wallaby CEO Matthew Goldman last week, he pointed to the way that wearable technology had dovetailed with, if not helped enabled, a growing interest in personal health. 

gear2-merchant-supermarkets

It is true that, in many ways, financial health has been left behind in this “quantified self” movement. But as more people begin to see their financial health (for example, reducing debt) as integral to their physical health (for example, reducing stress), there is a great opportunity for companies to tailor solutions to these newly (financially) conscious consumers.

In part, this is the wager Wallaby Financial has made when it comes to the still-nascent wearable technology market. With Samsung Gear 2, Wallaby is making its third foray into this industry, having deployed versions of its free PFM app and credit card aggregation cloud wallet in both Pebble (a wristband device) and Google Glass.
What does Wallaby for Samsung Gear 2 do? Samsung Gear 2 is a 4GB, Bluetooth-enabled, 512MB RAM smartwatch with a 1.6-inch screen. The smart watch features a gyroscope, accelerometer, compass, music player, and heart rate monitor and, like most wearables, requires an accompanying smart device (a Samsung device in this case) in order to work.
Available in Wild Orange, Gold Brown, and Charcoal Black, Samsung Gear 2 retails for $299.99.
Wallaby_homepage_new
Wallaby for Samsung Gear 2 will enable users to optimize credit card rewards, review their card balances, and check other personal finance information on the fly and in real-time. Matthew highlights the notion of “personal finance information” as opposed to “personal finance management” to underscore the challenges of bringing the Wallaby solution to the smart watch.
gear2-balance

“What is used the most? What is the critical thing you need to know?” were the questions that have guided Matthew and his team’s efforts to bring a robust PFM app to wearables with divergent form factors (wristwatch versus glass, for example). This is why he refers to the wearable app as delivering “personal financial information” such as checking balances and credit  availability, as well as optimizing rewards and offers, rather than remaking the entire PFM experience – functionality and all – on a screen that is little more than 1.5 inches.

But interestingly, this choice is nothing new for Wallaby, which decided early on that rather than be a Mint clone, there was room for a personal finance solution that focused on those personal finance issues that are most immediate and most critical for the average consumer. “If you’re shopping at a store,” Matthew said. “You don’t need access to six-months of budget data. You need to know if you’ve got the available credit to make the purchase.”
Making the purchasing experience that much easier has always been a part of Wallaby’s project. Asserting both that “people hate to budget” and that “people hate to pay,” Matthew explained how Wallaby’s solution responded to both pain points. “Budgeting is like dieting” he said. “Maybe you can’t stop a person from making a purchase. But you can drive consumers toward better financial choices, such as taking greater advantage of credit card rewards and offers.”
Gear-2-angle-merchant-supermarket
And the move toward wearables could help deal with the aversion to the payment process. “U.S. culture doesn’t talk about payment details. People want to conduct the commerce, but not the payment,” Matthew said. But he then pointed to innovations like the Apple Store. “They are bringing the payment experience out from behind the counter,” he said, and merging payment more seamlessly into the shopping/commerce experience. 
To the extent that a wearable device like the Samsung Gear 2 could become a major component of payment authentication, the Wallaby app is in just the right place – even if it has arrived a bit early for the masses. “Wearables are going to be the thing,” Matthew said confidently, pointing to Google’s recent decision to open up Google Glass to developers and the likelihood of Apple launching a wearable device (an iWatch, potentially) sooner than later. 
Matthew conceded that the technology is “still extremely niche,” which makes it challenging to understand the potential market. 
Going forward, Wallaby is looking to leverage the enormous amount of consumer data the company is analyzing. The goal is to help consumers make ever more exacting financial choices when it comes to pay. “The trick,” Matthew said, “is to enable that experience in everything: mobile, card, wearable, and online.”
Wallaby Metrics
See Wallaby’s FinovateSpring 2013 demo video here. Developers and others looking to partner with Wallaby can learn more about the company’s APIs and Partner Plus program here.