FinDEVr APIntelligence

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FinDEVr2015LogoV2DateAre you building new financial technology? Be sure to register soon for the only event exclusively for fintech developers, FinDEVr 2015, Oct 6-7 in San Francisco.

Industry news:

  • Expensify launches new fintech investment fund.
  • Yodlee hosts webinar on how to build financial apps to meet evolving customer expectations.
  • The Full FinDEVr: A Look at the Final Line-Up for FinDEVr 2015 San Francisco.

The latest from upcoming FinDEVr 2015 presenters:

  • Wallaby Upgrades Credit Card Optimization Solution with Spend Monitor.
  • Backbase-powered Touch Bank goes live in Russia.
  • PayPal hires former United Airlines executive, John Rainey, as new CFO.
  • EVO Snap* to fast track EMV migration for Software Vendors and retailers; partners with Handpoint.
  • NerdWallet looks at Personal Capital in feature on how automation is disrupting investing.
  • BehavioSec mentioned as one “wild invention of the future” that the Pentagon is behind.
  • OnDeck rolls out mobile app for account management on-the-go.
  • PYMNTS looks at how PayPal’s Paydiant is powering Subway’s mobile payments app.

Alumni updates:

  • Market Visual integrates with Tradier’s API to enable investors to manage stock portfolios and trade on a single platform.
  • Tradier announces 75+ investor platforms and advisors now integrate with its API.
  • Let’s Talk Payments interviews PayStand CEO, Jeremy Almond.
  • In its latest podcast, Payments Views talks with HCE inventor and CEO of SimplyTapp, Doug Yeager.
  • Mobile Payments Today looks at InComm’s drive to bring open-loop prepaid to mobile wallets.
  • PayNearMe partners with The California Department of Child Support Services to offer a new payment option for cash-paying customers.

Stay up to date on daily developments by following FinDEVr on Twitter.

The FinDEVr APIntelligence

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Are you building new financial technology? Be sure to register now for the only event exclusively for fintech developers, FinDEVr 2015, Oct 6-7 in San Francisco. 


The latest from FinDEVr 2015 presenters:

  • Pinterest turns to  Braintree to power PayPal payment option for browsing consumers.
  • FinDEVr 2015: First Round of Presenting Companies Revealed.
  • Backbase set to launch its first hackathon 19 and 20 of June.
  • Spreedly now supports third party tokens to help merchants continue to process transactions using their existing gateway-specific tokens from within Spreedly.
  • Thinking Capital  announces new name, visual identity and tagline.
  • SandHill mentions  SnoopWall as 1 of 5 Cool Pre-VC Cybersecurity Startups.
  • Avalara  acquires Belgium-based VAT Applications.
  • UPS Capital Partners integrates with Kabbage to offer more SMBs access to a loan through UPS.

Alumni updates:

  • Xero  developing business apps that Apple is using to help market the iPad’s use in business.
  • looks at how Trulioo’s API defends startups against credit card fraud.
  • Xero  reaches 500,000 customers for its cloud accounting service, sets sights on 1 million customer milestone.
  • Verizon Ventures welcomes  SimplyTapp to its portfolio of investments.
  • Dunkin’ Donuts, Fandango, Sundance Catalog and Williams-Sonoma have all integrated Visa Checkout into their apps.
  • NerdWallet turns to  Trulioo CEO Stepehn Ufford CEO offers 5 steps to protect against cyberthreats.

Stay up to date on daily developments by following FinDEVr on Twitter.

PayPal Expands Repayment Options

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PayPal announced this week that its PayPal Credit solution will now offer term and interest rate flexibility. Formerly known as “Bill Me Later,” the rebranded service is part of PayPal’s focus on its credit products.

Writing in PayPal Forward, VP/GM for Merchant & Retail Solutions, PayPal North America, Steve Alloca said that PayPal Credit was geared toward helping merchants increase “average order value” or AOV. One of the features of the new PayPal Credit, for example, allows consumers to divide large purchases into smaller ones. This makes it easier for shoppers to use PayPal for expenses typically paid for with credit cards, and can contribute toward larger purchases via PayPal.

But the main selling point of PayPal Credit is the term and interest rate flexibility. Wrote Alloca, “retailers can customize PayPal Credit to offer a monthly payment option and decide on the number of months and interest rate that works best for their customers.”
PayPal also announced new Business Consulting services to help SMBs learn best practices in fields such as increasing conversation rates and reducing card abandonment. TechCrunch’s reporting notes that these services have been available to larger PayPal merchants before the announcement. Pricing for the services has yet to be announced.
VentureBeat’s coverage of the news highlights PayPal’s growing role in payment processing and merchant services, and suggests that the kind of expansion into consumer credit PayPal has begun “could be scary for banks.”
PayPal Credit is a line of credit from Comenty Capital Bank, and can be used wherever PayPal is accepted, as well as on eBay purchases. Approval are completed in seconds after application and, once approved, customers will have a credit line of at least $250, and the APR for standard purchases and cash advances is 19.99%. There is no annual fee.
PayPal made its announcements at the National Retail Federation conference. A Finovate alum since 2011, PayPal was most recently a co-sponsor of the inaugural FinDEVr San Francisco 2014 conference last fall.

What the Hack to do With All those APIs?

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We’re in Vegas this week, catching up with several Finovate and FinDEVr alums. Before the week even started, however, we took a gamble and spent the weekend at the Money20/20 Hackathon.

Many Finovate and FinDEVr alums have powerful APIs to enable the creation of solutions to solve all types of problems. At the hackathon, the crowd of 450 developers, engineers, and entrepreneurs developed a myriad of solutions over the course of 25 hours.

Here are the winners for each company:


Bionym winners

  • OffBank, which uses Bionym’s Nymi band to authenticate bank customers before initiating a wire transfer
  • I Heart Pay, which uses Bionym’s Nymi band, combined with an app, to enable merchants to verify a customer’s identity to charge them for a transaction

Check out Bionym’s demo from FinDEVr 2014, San Francisco


Blockchain winner:

Samaritus, which uses barcode scanners inside of recycling bins that read bar codes on recyclable materials to reward people for recycling. The app pays them in bitcoin, while simultaneously collecting data on what and where users recycle.


Feedzai winner:
Bacon, which places a multi-layer authentication platform that layers more security data on top of Feedzai’s algorithm to authenticate customers before a transaction. 


Intuit winner:
In Reach, which uses the QuickBooks Online API to determine the availability of a retailer’s inventory, then enables customers to purchase goods via a native app, and pick up the item in the store.

MasterCard winner:

Enterchange, which uses MasterCard’s API to enable customers to order food and pay at sit-down restaurants.
Modo Payments winners:
    • ShopperPal (for FIS), an app that incents consumers to enter a physical retail store by giving them points for entering a 

      store, liking the company on Facebook, and making purchases in the store. The points are added to the consumer’s Modo Payments app.

    • KidFit (for Alliance Data), an app that syncs with wearable devices, such as a smartwatch, to enable parents to reward their children for elevating their heart rate for a set amount of time. The rewards are given in the form of points in the Modo Payments app. 
    • Nike Modo, a system that uses the Nike Fuel band to track a consumer’s geolocation and add reward points to their Modo Wallet when they enter a store and make a purchase.
Swift, a solution for retail stores that uses an RFID sensor to track each product that is placed into shopping carts. The data syncs to the consumer’s PayPal app to enable a quick and mobile checkout experience.

FinDEVr Preview: PayPal / Braintree and Forte Payment Systems

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Our preview of the upcoming FinDEVr conference continues with a look at two companies whose technologies have become synonymous with payment innovation: PayPal / Braintree and  Forte Payment Systems.

If you’ve missed our earlier previews, check out our previous features on: Yodlee Interactive, TD Ameritrade Institutional, Visa Developers, and MasterCard Developer Zone.
Remember, FinDEVr is less than two weeks away. Get your tickets today and save your spot.


The PayPal / Braintree Developer program is the face of technology innovation for the companies. Using an open source technology stack foundation, we are constructing new breeds of payment platforms, API standards, and identity systems to support the next generation of disruptive technologies.

Why it’s great for developers:
  • Global Payment Platform (25 currencies, 200+ markets)
  • Simple Mobile & Web SDKs, in a multitude of languages
  • Industry leaders wearable payments, identity & biometrics
Keynote: The Future of Payment Identity
In this session we are exploring how new identification techniques around wearables, biometrics, and mobile are vastly changing the payment space.
Making Payments Fun
Whoever said payments were complicated/boring? This is a quick introduction into the world of online payments and how to make it fun and enjoyable for your customer. Whether it be on your smartphone or website, we’ll show you how you can get set up and accept payments quickly.
Justin Woo, Developer Evangelist
Justin Woo is a Developer Evangelist at PayPal and has been programming ever since he got his first IBM XT running DOS. He loves writing mobile applications (especially hybrid-HTML5 applications) and wishes everything could be done in LISP.


Forte Payment Systems empowers developers to build secure and innovative electronic payment solutions for all platforms whether online, at a physical POS or on the road. Able to provide the modern, robust and powerful options that large companies demand, along with the ease of use, simplicity and affordability for the smallest of operations, Forte redefines the notion of flexibility and scalability.

Why it’s great for developers:
  • Single API to enable Credit, Debit and Electronic Check (ACH)
  • Unlimited free support and sandbox access
  • Tokenization and PCI Compliance
Keynote: Professional Payments Made Easy: Developer to Developer
Enable payments into your application with Forte’s full range of enterprise-class services. Our modern and professional RESTful APIs have been implemented to simplify integrations, yet keep power and flexibility for developers to build massively scalable and distributed payment-enabled solutions.
Forte Payment APIs – Deep Dive
This hands-on workshop is focusing on integration using Forte.js, Forte Checkout and Forte’s REST-based APIs. We’ll also discuss our SDKs, which make integration using today’s most popular development languages and mobile OS a snap.
Jeff Thorness, CEO, Founder and Coder
Originally a coder, Thorness wrote the very first line of code to launch the company. With his inspired vision and thoughtful management, Forte has evolved into one of the largest privately-held payment processors in the nation.

Join us Friday for more of our FinDEVr Preview featuring Silver sponsors, Financial Apps, Avoka, Xero, Incomm, EVO Snap, Xignite, Eshtapay, and the Intuit Partner Program.

PayPal’s Braintree’s SDK Available to International Customers

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PayPal’s Braintree announced this afternoon that it has started rolling out its software development kit (SDK) for international customers. It plans to begin with its core markets, including:

    • Australia
    • Canada
    • France
    • Germany
    • Sweden
    • UK

The remaining tens of thousands of customers spread across 40+ countries will have access to the SDK in the future.


The SDK, which can be integrated in around 15 minutes, will bring the international customers three key features:

    1. Ability to accept PayPal payments without additional integration
    2. Simplicity for future developments to help them keep up with the latest innovation
    3. An easy-to-integrate, customizable UI

Current international customers include The Exchange Group in Australia and CINQ-S in France.

Braintree demonstrated at FinovateSpring 2013 before it was acquired by PayPal in September of that year. PayPal last demonstrated at FinovateEurope 2012.

If you’re interested in seeing more of Braintree’s SDK, check out its presentations and workshop sessions at FinDEVr this September 30 through October 1.

PayPal Announces Access to its One Touch Mobile Payment Solution

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For mobile shoppers using PayPal, instant gratification just got a little more instantaneous.

PayPal announced today that it is opening up beta access to its One Touch feature. This feature allows people to pay with PayPal with a single swipe from inside other apps. Initially available only to iOS users, the feature will be accessible for Android users in September when the product is officially launched.

In an interview with VentureBeat, Braintree CEO Bill Ready put “one-touch buying” at the center of what to expect when it comes to payments over the next few years (recall that Braintree was acquired by PayPal in September 2013). Bill believes part of this has to do with the challenge of entering data on mobile devices, especially smartphones. But this initiative also responds effectively to the Prime Directive of E-commerce Innovation: “More Time Shopping, Less Time Transacting.”
The feature is optional, and users have both the ability to opt-in/opt-out, as well as specify which source of funding you want to be used for your One Touch transactions (PayPal balance, linked bank account, or credit card). Calling One Touch payments “the magical experience that every mobile user will come to expect,” Bill may be engaging in a touch of hyperbole. But in a world in which Amazon is increasingly interested in the payments business, it is interesting to see PayPal leverage Braintree technology in order to strike back at Amazon on its own “one-step shopping” turf. 
There will be a handful of merchant apps available initially as part of the developer beta, with other merchants coming on board in the weeks to come.  Soon any developer with access to the Braintree SDK – and anyone who uses PayPal – will be able to take advantage of One Touch. More information on the technology for consumers and merchants is available here. Developers can find out how to get started, including accessing the SDKs at PayPal’s developer portal.
And speaking of developers, join PayPal at FinDEVr for the company’s presentation on how wearables are changing the payments landscape. The first fintech event for developers, FinDEVr will be held from September 30 to October 1 in San Francisco. For more information, visit our FinDEVr page.

PayPal and MyOrder Partner to Enable Brick and Mortar Mobile Payments in the Netherlands

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Mobile payments-loving Dutch citizens have something to celebrate today. PayPal announced last week that it is now accepted at 1500 brick and mortar stores in the Netherlands.

Patrons of those stores will be able to pay with PayPal at parking meters, cafes, restaurants, and more.


Thanks to a partnership with Rabobank-owned MyOrder, PayPal users have a more convenient way to pay. Using PayPal’s mobile app linked to a payment account, users can:

    • Pay for a parking meter without searching for the pay station
    • Order drinks ahead of time at a coffee shop
    • Pay for a meal without waiting for the server to bring the check

For PayPal, this expansion into mobile payments is no surprise. Last year, the dollar value of transactions made from a smartphone or tablet was $27 billion, which is an increase of 99% from one year prior.

Check out a live demo of MyOrder’s technology from FinovateEurope 2014. PayPal last demonstrated at FinovateEurope 2012 where it showcased Instant Account Creation.

How Big is the Braintree SDK? PayPal’s Acquisition Launches Toolkit Reboot

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For all the anticipation of draft day, there’s nothing like the excitement on the day when fans get to see the new addition finally take the field.

That team is PayPal and their newest addition, Braintree has just made its first big play: is a major overhaul of Braintree’s Software Development Kit (SDK) that puts PayPal integration front and center for app developers eager to add in-app payment functionality to their solutions.

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Writing at the Braintree blog, Ben Mills and Tony Pitluga point to the new SDK as a major, post-acquisition goal. “From the moment we joined forces with PayPal in December 2013, we have been working hard to make accepting PayPal as simple as we made accepting credit cards.”
Braintree also provides a Sandbox to let developers test without needing a PayPal account. The SDK offers both online/web integration via Javascript, and mobile by way of Android and iOS. A complete PayPal integration guide is available here.
Here’s a look at some of the issues raised in the coverage of the announcement late last week.
Forbes focused on the “D” in Braintree’s SDK, making the point that the new tools will make it that much easier for mobile app developers to get paid for their work. This is no accident. Forbes notes how Braintree is pursuing the “long tail” of startups whose services tend to require “payments on the spot” and are “built exclusively for smarphones.”
Forbes also highlights on beta tester, retailer The company says that it now gets 11% of its sales through PayPal since integrating Braintree’s new tools.
TechCrunch makes sure to put the new SDK in the context of the recent acquisition that brought Braintree into the PayPal tent. In addition to noting that the SDK is the “first significant product announcement” since the acquisition, TechCrunch underscores how the technology has been “rebuilt from the ground up.”
The goal of the rebuilding is to make it easier and faster for merchants to integrate the tools into their own systems. Speed (10-15 minutes) is one factor, but TechCrunch also noted features like the “drop-in” user interface that makes it easier for smaller startups to further minimize the time spent in integration.
TechCrunch’s reporting also provides a handful of interesting quotes from PayPal CEO, Bill Ready. In particular, Ready’s idea of being able to change payment methods in app as simply as “flipping a switch” is part of what he considers “future proofing” the technology.
And with a bit of prompting, it is clear that the future Ready is proofing for includes everything from international commerce, non-card payments, and even crypto currencies like Bitcoin.
We also get the names of some additional beta testers, with Chargify, GitHub, and ParkWhiz also reportedly taking out for a spin. Twilio is also said to be planning to integrate the SDK.
Other interesting observations included a note in VentureBeat that PayPal’s current mobile API will continue to exist. But that it is clear that the will be treated as the “preferred way to integrate PayPal” going forward.
Founded in 2007, Braintree demoed its recently-acquired Venmo Touch technology at FinovateSpring 2013 in San Francisco. See the company on stage here.

And if you like coverage of developer issues, then you’ll love FinDEVr. Brought to you by a team from Finovate, FinDEVr is the first event for fintech developers and will take place September 30 and October 1 in San Francisco. Take a look at some of the innovators who are already on board:
Join us! Early bird discounts are in place until July 25. Visit our registration page here to save your spot.