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Avalara Adds New Stripe Integration, Earns Dual Honors at American Business Awards

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Sales tax compliance specialist Avalara announced that it has added Stripe Relay to its list of Stripe integrations. The Seattle-based company already works with Stripe Connect and the latest move seems like a sign of things to come between the two fintechs. “Twelve months into our partnership, we’re delighted to expand it,” Avalara co-founder and CEO Scott McFarlane said. “(We) look forward to growing our mutual customer base with Stripe.”

Avalara’s cloud-based solutions make it easy for ecommerce merchants in particular accurately manage transactional taxes. The company’s API uses geolocation to provide businesses with accurate sales tax information for 12,000 different tax jurisdiction in the United States. Via API, businesses can set up rules to apply thousands of tax rules to accounting software, POS systems, or e-shopping carts.


Pictured: Loke Uei Tan, Senior Manager, Developer Relations for Avalara during his presentation “The Wacky World of Sales Tax” at FinDEVr 2015 in San Francisco.

News of Avalara’s latest integration comes as the company celebrates winning a pair of Stevie Awards at the 14th Annual American Business Awards competition last week. Avalara too home a Silver Stevie for Executive of the Year – Computer Services, and a bronze for New Product of Service of the Year – Software – Cloud Application/Service. “Sales tax rules are complex to understand and keep changing from time to time,” one of the event judges said. “Avalara TrustFile can take care of an organization’s sales tax-related issues and helps organizations to concentrate their energies on generating sales.” TrustFile Online was launched by Avalara in 2015 and gives small businesses and online merchants a less expensive, more efficient way to report and file sales taxes.

And in a move that will endear them to legions of Pacific Northwest sports fans, Avalara announced that it was moving its headquarters to the south-of-downtown SODO area of Seattle that is home to the Emerald City’s long-suffering pro baseball and champion pro football teams. The still-under-construction building will be called Avalara Hawk Tower and the startup will occupy 100,000 square feet on the building’s two six floors.

Founded in 2004, Avalara demonstrated its technology at FinDEVr 2015 in San Francisco, discussing “The Wacky World of Sales Tax,” and how their technology helps merchants and others negotiate the complicated regulations that govern sales taxes in the U.S. In March, the company announced that it was teaming up with WordPress-powered e-commerc platform, WooCommerce. And in February, Avalara launched a new solution, Avalara LandedCost, which helps merchants with worldwide business see in real-time the taxes, tariffs, and fees that accompany international transactions.